Founded Ventures create ecommerce brands for the digital age using very intentional branding and specific social media marketing strategies. Brands to date below:


Started in 2013 and focused purely online, ecommerce company, Flat Tummy Tea (now Flat Tummy Co), formulated a very unique social media marketing strategy which helped grow a social media following of over 1.4M followers. Following year on year growth of over 700%, the business was acquired by a US listed company in November 2015. 



Created with a very specific brand and marketing strategy, Sneaky Vaunt launched with a bang in early March 2017 growing an Instagram following of over 400,000 in the first 6 months breaking all sorts of growth records set by Founded Ventures through Flat Tummy Tea. Company acquired pre-launch.



Founded Ventures newest brand, The Queen Pegasus, enters the cosmetics market with endorsement from the likes of Kim Kardashian, Amber Rose, and Kris Jenner. Launching mid August 2017, the brand grew to over 21,000 Instagram followers in it’s first week surpassing records set by both Flat Tummy Tea and Sneaky Vaunt. The Queen Pegasus has a long and healthy product extension strategy ahead and a unique, magical themed brand to go with it. Company acquired pre-launch.




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